AI Growth System

Sales Coach & Call Grader

Outcome: Every call scored, every rep coached, close rates up.

The sales coach and call grader gives your team a proven way to handle every enquiry, then records and scores each call against it, with specific feedback on what to fix. Reps can practise against a realistic role-play coach, so the leads you already pay for turn into more booked jobs.

The Problem

You spend good money getting the phone to ring, then leave the most important moment to chance. Most teams have no agreed way to handle an enquiry, no script, and no one listening back to find out why deals are lost. So the same mistakes repeat: the price is quoted too early, objections aren't handled, the booking is never asked for. A small lift in how your team handles each call turns the leads you already have into far more booked jobs, without spending another penny on marketing.

What You Get

We give your team a clear, proven way to handle every enquiry, then review the calls for them. Each call is scored against what good looks like, with specific feedback on what went well and what to fix. Reps can practise against a realistic role-play coach any time, so they walk into every call sharp.

How It Works

Set up and run for you, step by step.

01

We set a clear, proven process for handling enquiries.

We handle this step for you as part of the Sales Coach & Call Grader system, with no extra work on your side, running reliably every day.
02

Calls are recorded and reviewed automatically.

03

Each call is scored against what good looks like.

04

Reps get specific feedback on what to improve.

05

They practise against a role-play coach before the next call.

Who It's For

Owners whose team has no standard sales process.
Businesses losing bookings on calls they already get.
Anyone training new staff who needs them sharp fast.

What We Need From You

To get started, we'll need:

  • Access to your call recordings.
  • Your current pricing and offers.
  • A short overview of how you like to sell.

Frequently asked questions

Last updated:

Do I need a big sales team for this to be worth it?

No. If anyone in your business answers the phone to customers, including you, this applies. In small teams a single fixed mistake, like quoting price too early or never asking for the booking, shows up in revenue quickly because every call carries more weight.

How is each call scored?

Every call is measured against a clear picture of what good looks like: how the call opened, whether the right questions were asked, how objections were handled, and whether the booking was asked for. Each rep gets specific, practical feedback rather than a vague score.

Is recording sales calls allowed?

Yes, businesses routinely record calls for training and quality purposes, provided callers are informed. We help you set up the correct notice as part of the installation, so the recording and review process is compliant from day one.

What results should I expect?

A higher close rate on the enquiries you already receive. The leads and the ad spend stay the same; the difference is that fewer deals are lost to avoidable mistakes. Because every call is reviewed, improvements compound month after month instead of depending on one-off training days.